The Surprising Truth - How To Be Great At Selling!

I’ve spent over thirteen years in sales (and negotiation) and every single job I’ve ever had, has involved high pressure sales.

During my corporate career I had access to some of the best sales and negotiation training in the world.

I was constantly in the top 2% of performers globally. I made sales with ease!

It felt like second nature to me!

The fear of sales is holding you back!

From the hundreds of people I’ve helped, there’s a fear that stands out above all the rest!

The fear of selling and negotiating!

I’ve worked in Sales for over 15 years, I’ve been a sales coach for almost 5 years. I’ve worked with a lot of people, yet 90% of my clients were terrified of actually selling and negotiating!

Relationships are key when it comes to sales!

Some of my clients wonder if an expedition to Mars might be easier than attempting to learn how to sell. I always reassure them that actually selling is really easy.

In fact, I point out that despite their fears, they’re actually already really good at selling.

Right now, you’re probably wondering how I can declare sales to be so easy, especially if you’re struggling to make sales in your business right now.

During my 15 years in Sales, I’ve seen so many people turn sales into something it’s not. I’ve seen them overcomplicate it, talk about it like a dark art and conclude that they just aren’t made for selling.

5 Ways To Make More Sales (and be better at negotiations)

Running a business is no easy task. Not only do you have to be good at what you do so that you can help your clients get the results they need, but you also have to be good at sales and negotiations.

In fact, you have to become just as good at sales as you are in your own zone of genius.

Here’s The Real Reason You’re Not Making Sales 

So many people hear the word sales and want to run away and hide! 

They think sales is some magical formula or they’re just not born to sell, both are untrue! 

But there are 5 common mistakes that people make when it comes to sales! 

5 mistakes that make selling impossible!

The Surprising Truth - How To Be Great At Selling! 

I’ve spent over thirteen years in sales and every single job I’ve ever had, has involved high

pressure sales.

During my corporate career I had access to some of the best sales training in the world. 

I was constantly in the top 2% of performers globally. I made sales with ease! 

It felt like second nature to me! 

I was told on a daily basis by my peers, my manager and myself that I was, indeed, good at

sales! 

My quarterly bonus told me in no uncertain terms, that I was good at selling! 

Then, in 2013, I decided to go it alone and start my own business! 

Naturally any business requires you to be good at sales, because of course if you don’t sell,

you don’t have a business! 

I expected my natural sales ability to carry on now I’d started working for myself. 

I couldn’t be more further from the truth

Negotiation is a key skill in life, whether you're negotiating a contract with a client or a salary with a potential employer. And while it may seem like a daunting task, negotiation is actually quite easy - once you know the basics. However, the alarming fact is that a majority of us are afraid of negotiation, and even worse, give up the chance to negotiate so as to avoid haggling with others altogether.

As humans, we are not programmed to say "no", but only say "yes" to people, mostly out of courtesy and not to offend others. To get rid of our fear of negotiation, we must take the first step to understanding what negotiation really is, so as to eliminate our feelings of guilt when negotiating with others.

There are generally two types of negotiation strategies: positional bargaining and interest-based negotiation. Here's a quick overview of the differences:

Sales are the most essential part of any business - no sale, no business. Unfortunately, it can be tough to close a deal. After all, you're trying to convince someone to part with their hard-earned money - and that's not always easy. To convince customers to reach out from their pocket and give you their money, think of sales as a form of negotiation. Many salespeople, even veteran ones, make the mistake of being seemingly too pushy -- negotiating desperately will never yield great results because unfortunately, human nature tends to look down on desperation. Think about chasing someone - you don't get what you want by showing desperation. The same applies to prospective customers when negotiating with them.

Harvard Style Negotiation Role Play Exercise 102 - The US and Soviet Union Cold War Case Study